I've been in this industry for coming up to 15 years, been in transport and logistics in one form or another for 14 before that.
Rates have always been an issue-Despite what your experienced courier tells you through rose tinted glasses
The biggest problem in our industry are the big boys who go in low to ensure they get a contract. They can afford to, they have the volumes that means getting a margin of say 10%, still makes it viable for them
Would you say no to a margin of 10% on a million quid contract?
When you consider the logistics behind the scenes, the extra manpower and the headaches that come with it then i for one would.
Afterall it sets a precident, an expectation that these low rates are infact THE going rate.
With the extra volume the chances of double ups, treble ups, and backloads are obviously much higher BUT at what cost? They'll start running late, letting other customers down, and ultimately damaging their reputation.
We all know how long it takes to get a good reputation, and equally how quickly to lose it
We can all keep ourselves busy running round at silly rates, but is it worth it if you're not actually making any money?
Those rose tinted glases have got a bit smudged over the years.
Rates will never be what you want them to be, they never have been, as we all have different needs, and different expectations.
So have the big boys really damaged our industry, do we want to deal with businesses who aren't prepared to pay for the service level they expect? Or has there always been a two tier sameday service?
I for one, would much rather have steady growth, at a level thats managable, at the right rates, and leave the rest to those that want it
Here endeth my thought for the day