Naming your business

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ZENITH Courier Services

1383
Original Poster

I've been agonising over business names for months. It seems all the best names are taken, and anything which sounds 'quirky and memorable' one minute, sounds plain embarrassing once its been slept on.

It's easy to spend far too long over this kind of stuff. The more I think about it, the less important it seems to be! With a few exceptions, the name of a business has very little to do with the customer's experience or the choices he / she make.

I decided to call myself CamVan a few months ago, but have never been totally at ease with the name. It made sense because I've been trying to find work in the Cambridge area (though based in Norfolk, where there's little work). I also intended to relocate to Cam, but I was due to move into a new house today and a last-minute change of scenario means that that probably wont happen now. Additionally, I'm having some success at making a profitable run to the Outer Hebrides every once in a while, so it now makes less sense to have a business name which is location-specific.

I'm toying with the name 'Zenith Somethingorother', with a tagline saying what I do. It isn't particularly memorable, or inherently associated with courier work, but hopefully it sounds ambitious, striving and slick. Obviously I don't want to be changing the name at regular intervals, so if /when I do change, it needs to be right...

RAPID LIGHT TRANSPORT LTD.

2848

How about :

Western Isles Express

Island Deliveries

or something along those lines?

S.E.X.I.

698

If your doing well with CAMVAN dont bother with a name change... Simples

AJM sameday Couriers

3440

Einstein Couriers the sensible choice

ZENITH Courier Services

1383
Original Poster

CamVan is on the way out! I've decided to change over to Zenith, for the reasons above, and coz i fink it sounds kool. What better reason do I need?!

New logo, new image, new website: www.zenithcouriers.co.uk. Might take a few hours to come online.

Crikey...$

(Rapid, although there's nothing wrong with those names, I'm trying to avoid a name which ties me to any specific location.)

Asap-Direct

4759

I think you're right a change of name can refresh good ideas, well done.

Edsah

588

Good name to compliment the service to be provided.

S J Cater Couriers Ltd

212

Makes me think of windows

S Garner Courier

1333

My only thought regarding your choice of the name Zenith, is that it will put you straight to the bottom of any list that is sorted alphabetically.

I guess to an extent with the internet searching that people do now it may be slightly less relevant, but I believe that is why someone might have chosen in the past to call themselves AAA Courier, as it would put you on the first line and/or first page of any listings.

ZENITH Courier Services

1383
Original Poster

Scott Garner said:


My only thought regarding your choice of the name Zenith, is that it will put you straight to the bottom of any list that is sorted alphabetically.

I guess to an extent with the internet searching that people do now it may be slightly less relevant, but I believe that is why someone might have chosen in the past to call themselves AAA Courier, as it would put you on the first line and/or first page of any listings.

Well i considered Aardvark but it didn't quite have the same ring! It's a fair point, and that was part of the thinking being the naming of Amazon, but as you say, i don't think it matters now so much as it ued to. I hope not anyway!

MK BIKES

2821

I quite liked Camvan and didn't immediately connect it with Cambridge

Not keen on Zenith tbh as has been said reminds me of windows

AJM sameday Couriers

3440

MK Bikes said:


I quite liked Camvan and didn't immediately connect it with Cambridge

Not keen on Zenith tbh as has been said reminds me of windows

I'm with MK on this Camvan sounds better and everyone knows you has that, Mk is good name, short, sweet and memorable, not like been nice, it must because it's a friday

ZENITH Courier Services

1383
Original Poster

Well I was expecting a mixed response! I have mixed feelings myself, but I'm somehow more confident with a name that isn't unique, than with one which is.

I suppose I could revert to being CamVan on mtvan, but that might be confusing.

A bit baffled as to why it reminds people of windows...?!

MK BIKES

2821

ZENITH Courier Services said:

A bit baffled as to why it reminds people of windows...?!

THIS

MK BIKES

2821

AJM sameday Couriers said:


MK Bikes said:

Mk is good name, short, sweet and memorable, not like been nice, it must because it's a friday

Ahhh thanks although I've had my fair share of confused calls like one asking how much I sold Chain & sprocket sets for????

Mr G Courier Service

2596

Remember me? having been off for some considerable time its easy to forget my award winning service.

Therefore i will be coming back soon with new branding and possibly an offer that cant be refused.

With all these newbies i have to consolidate my position and market my service the best way possible

Watch this space!!

Speed Couriers Nationwide Ltd

10314

BrokeBack Couriers

Nottingham & Derby Couriers

3179

Yes BrokeBack Couriers, For a Bum Steer.

Speed Couriers Nationwide Ltd

10314

Lol Ben Dover Backwards?

AJM sameday Couriers

3440

Wannabee Couriers

Mr G Courier Service

2596

No no no... Something way more catchy than those miserable offerings

Speed Couriers Nationwide Ltd

10314

Iron Man?

Mr G Courier Service

2596

Good call but may confuse me with the many tatters that currently roam the streets.

My new name will surprise many and will be a reflection and statement on how i wish to move my services forward in a competitive market place

Speed Couriers Nationwide Ltd

10314

3.14159265359man couriers

AJM sameday Couriers

3440

Google couriers USA there are some great named couriers and maybee ideas, also try other large countries like Aus, Canada

S Garner Courier

1333

Speed Couriers (Stansted) said:


3.14159265359man couriers

Lol!

If it's going to be a big change maybe it'll be 'Mrs G Courier Services' that's a fairly big change!

Speed Couriers Nationwide Ltd

10314

Ha ha... Like it

RGM Courier Services

1737

Good name AJM. Google Couriers! Nice one..

AJM sameday Couriers

3440

RGM Courier Services said:


Good name AJM. Google Couriers! Nice one..

Thanks G boy

Mr G Courier Service

2596

Mr G Courier Services said:


Remember me? having been off for some considerable time its easy to forget my award winning service.

Therefore i will be coming back soon with new branding and possibly an offer that cant be refused.

With all these newbies i have to consolidate my position and market my service the best way possible

Watch this space!!

Just over a week to go until the relaunch of Mr G The UK's favourite Courier- watch this space

Speed Couriers Nationwide Ltd

10314

Rumours have been spreading that Mr G's continued absence is in conjunction with the relaunch of the self proclaimed "UK's favourite Courier" Latest betting has Mrs G Courier Services in 1st place for the new name, and it is understood he also plans to be understudy to Mrs Brown, of Mrs Browns Boys fame on their UK tour which starts tonight in Ryhl, before moving on to Birmingham, then Glasgow, Manchester, Newcastle, Cardiff, London, Nottingham, Liverpool and Sheffield

He will try and combine the two, so to take advantage of some good rates, please check out the tour dates here http://www.seetickets.com/tour/mrs-brown

MK BIKES

2821

Maybe G Spot Couriers?

BEP TRANS

261

T.I. T (take it there)

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