It is important to remember that profit is not cash flow.
The majority of small business failures are a result of cash flow and not profit problems. There are many examples of small business that sold so much so fast that they could not pay their bills. Primarily because they were not paid quickly enough from their customers but now have to pay more bills to their suppliers to cover their newly increased sales. To some this will sound obvious, to others it will come as a surprise. However, the only surprise is how many business owners do not plan for their cash flow throughout the year. Often they don’t have a basic cash flow forecast, let alone the ability to model potential changes in their businesses. For example, can you model the effect on your cash flow of:
A change in your turnover (even a slight one)
An increase or decrease in your prices
A change in inventory levels or amounts of work in progress
Taking on a new salesperson or any new employee, or indeed letting one go
A change in your receivables or your payables (how quickly you get paid from your customers or pay your suppliers)
Reducing your overheads
Increasing your borrowings
Do you just carry out changes and assume or hope that it will be beneficial?
Do you just try and increase your sales and assume or hope that this will be good for business?
Sadly, whilst an increase in sales is normally good for business, surprisingly often it is not. It can cause a myriad of problems such as more work, increased overheads, cash flow problems, operational or production issues. It is always better to model the changes before you carry them out to see what the impact will be on your business and, indeed, your life.
The above exert was taken from a Business Advisor and although some may think it states the obvious, a surprising number of Business owners i've met just plod on regardless until the money has run out then look confused when its all gone