yellow pages

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Speed Couriers Nationwide Ltd

10314
Original Poster

Havin a bit of a difference of opinion at the mo with one of my biz partners

Yellow pages...the hard copy big yellow door stop thing that I use as kindling to start my fire.
I don't think its worth the paper its written on and certainly not th £700+ to have a nice ad in it...bearing in mind thats its regional and not Nationwide wot IS the point.
Surely in this current climate any marketing money can be spent more wisely.
I think they're out of touch...in this day and age people use their browser online...or am i wrong?

PTC Sameday

540

No, you're not wrong. I always use Yell.com.

Doo Moves

242

Yep Yell.com .. When the Sales guy came to me he was trying to persuade me to advertise in there book showing me the new size, apparently according to research more popular plus you can leave it in your glove box.. Told him where to go, as yell.com fits in my Pocket 

Speed Couriers Nationwide Ltd

10314
Original Poster

absolutley...people use google, yahoo or bing...so why would i wanna pay anyone for anything else


Ta for the input

PTC Sameday

540

Talking of Yell.com, here's what you get for free...


http://www.yell.com/ucs/UcsSearchAction.do?keywords=ptc+sameday&location=&scrambleSeed=66426748&searchType=&M=&bandedclarifyResults=&ssm=1&autocomplete=kw_recent

PTC Sameday

540

Click on PTC Sameday for the drop down to see the sort of thing you can add

Springer Express Couriers

2148

lets face it some of our customers are in the crap and need to get the job sorted fast,
by the time they have found their copy of the big yellow book someone else in the office has found a courier on google and got it organised!!
we paid £600 last year and I reckon that worked out at £300 a call from the people wanting ebay crap transporting for peanuts!
Our copies of  the yellow pages and thompson local (if they are still going?) go into the recycling  after a year still with their wrapper on,
Google is free and easy to use that's what people use.
just my thoughts

Speed Couriers Nationwide Ltd

10314
Original Poster

I'm with you Springer

Speed Couriers Nationwide Ltd

10314
Original Poster

and yes PTC lookin good...my point is tho is anyone using yell to see you?

What do you do when searchin?
I use google browser

Badger Courier Services

499

I agree with Springer and Speedy, I use Google. If yell is one of the results then I'll look at it but I wouldn't go there directly

Speed Couriers Nationwide Ltd

10314
Original Poster

A quick calculation shows that since august when we went for a yell.com package for our area at £165 ish a month...we've taken just over 2K+ vat less the 6 months to yell.com and the driverpay means that yes, it may increase your turnover a bit, but it don't add any profit wotsoeva....so investing in the hardcopy doorstop is not going to interest me one bit!!


I think the word i'm looking for is SHITE

By all means do the yell.com freebee posting as PTC has done BUT ffs don't let em fool you into getting a sponsored listing

NW Express Couriers

5

Yell.com all the way, the book is obsolete in my eyes, when they deliver it sadly it goes in the reycle bin, got enough paper work cluttering aroung the house!

Springer Express Couriers

2148

don't get me wrong I'm not tight as a duck's bum at tadpole time but FREE is my favorite price!!
there are many this like free directories, free links etc so there is no point in spending money if you don't have to, 

Speed Couriers Nationwide Ltd

10314
Original Poster

and its worth expanding your details on each and every one of em...cos like it or not these "directories" seem to take up a lot of the 1st page of google so you need to be on em

hotfrog, freeindex, access place, 192, 118, bizwiki, directory.independent,cyclex to name but a few!!!

Motherwell Courier Services

765

Hi Guys,

Yell.com have just been incontact with me regards new sameday classification they are doing. Gordon at yell is offering me number 1 spot for my area for £250 full years subscription including web site, whats your thoughts, do these things generate extra work/leads very quite up here in lanarkshire, need to do something.

Speed Couriers Nationwide Ltd

10314
Original Poster

well if you've read my thread then clearly no it doesn't work...and our area is essex M11 coridoor

Bigg-in Couriers

278

I had an e-mail from Yell today inviting me to a bootcamp day for small businesses all free. hosted by Doug Richard former Dragons Den. Sounds like they just want to sell to me, nothing is free. Anybody been on one of these ?

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